- Target geography
- Mailer type
- Mail piece size
- Mail Preparation and Postal Delivery
Who is your audience? Are you marketing to residents only or to both resident and businesses?
The next question is where is your target audience? Whole cities can be selected, or zip codes and routes within a city.
The most common mail piece type in EDDM mailings is a postcard with content printed on both sides. However, folded self mailers can be used as well. We can help you design a mailer or we can work with your designs to ensure they are Postal compliant.
The USPS requires all EDDM mailers to be what they call a FLAT. The USPS definition of a FLAT is the piece must be greater than 6.125” and less than 12” in height OR greater than 11” and less than 15” in length.
The final size is dependant on the piece type. A postcard will be a single uniform size and a folded self-mailer, or menu style mailer, will start larger and be folded to a final size.
EDDM mailings can be prepared and submitted to the postal service in two ways:
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We produce the mailer, you do the prep work (bundling) and deliver to the local Post Office that supports the target zip code(s).
- Postage rates as low as $0.247 per piece.
- Limited Quantities per delivery to Post Office. Only 5,000 pieces at a time.
- Retail EDDM indicia required on mail piece, which requires a USPS.com account.
- You are responsible for delivering the mail pieces to the local Post Office that services the zip code being targeted.
- For more information please see the Retail EDDM Quick Reference
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We handle the production from concept to completion.
- Postage rates as low as $0.242 per piece.
- No limitation on quantities delivered to the Post Office.
- We add our mailing indicia to your mail piece. No account set up necessary.
- We deliver the mail pieces to the main US Postal Service processing plant.
- For more information please see the Commercial EDDM Quick Reference